Privacy policy

Effective from 03.11.2026

1. Controller

SIA "Alenda", reg. No. 43603060721, Kļavu iela 8, Bauska, LV-3901, e-mail info@labaksveikals.lv. This policy covers labaksveikals.lv (demo requests, sign-up, the customer panel, invoices and communication). The service is intended for companies and self-employed people.

2. What we process and why

  • Demo request: your shop address or product feed, e-mail, language and your choice about news. Purpose: build and send the demo shop (steps before a contract at your request, GDPR Art. 6(1)(b)). News only with consent (Art. 6(1)(a)). By requesting a demo you confirm that the shop is yours or that you are entitled to use its data.
  • Sign-up and rental contract: company name and details, contact person, e-mail, phone, shop domain and settings, chosen plan, integrations and your answers about the shop. Purpose: build and run your shop (Art. 6(1)(b)).
  • Invoices and payments: invoice data and payment status, to meet accounting law (Art. 6(1)(c)).
  • Technical logs: IP address, browser, time and page requested — for security and fixing faults (legitimate interests, Art. 6(1)(f)); kept up to 14 days.
  • Site usage statistics (Google Analytics) — only if you accept in the cookie banner (Art. 6(1)(a)); see Cookies.
  • Notices of illegal content (form /zinot/): the link, description, the reporter's name and e-mail (optional for notices on child sexual abuse) — to handle the notice and report the decision (legal obligation, Digital Services Act, Art. 6(1)(c)).

Required data. For sign-up you must give the company or self-employed name, registration number, legal address, country and e-mail — without them we cannot conclude the contract or issue invoices. A demo request needs the shop's product feed URL and an e-mail — without them we cannot build and send the demo. A VAT number is optional; without it we apply the VAT of your country.

We build the demo shop from your shop's public data (products, prices, images). To build, maintain and support demos and shops we use Claude, an AI tool by Anthropic; it only gets what the task at hand needs. AI makes no automated decisions about you — a person approves decisions and messages.

3. Who receives the data (processors)

  • Hostinger International Ltd — servers in the EU (Lithuania);
  • Google Cloud EMEA Ltd — backups in the EU;
  • Cloudflare, Inc. — domain DNS;
  • e-mail delivery — Brevo SAS (EU) and/or Amazon Web Services EMEA SARL (Amazon SES, EU region);
  • Anthropic (Claude) — AI tools for building, maintaining and supporting shops;
  • Google Ireland Ltd — Google Analytics, only with your consent;
  • PayTraq (accounting), EveryPay (card payments) — for invoices and payments.

Where data leaves the EEA (for example to US companies), this is based on the EU–US Data Privacy Framework or the European Commission's standard contractual clauses. We never sell data.

4. How long we keep it

  • a demo request without sign-up — 12 months, then deleted;
  • customer contract, contact and billing details — during the contract and 12 months after it ends (for disputes);
  • your shop data (products, orders, buyers) — until the contract ends; then 30 days for export, then deleted (see the data processing agreement); in backups — up to 38 more days;
  • invoices — 5 years (Latvian Accounting Law);
  • consent to news — until withdrawn.
  • notices of illegal content — up to 12 months after the decision;

5. Your rights

You may access, correct and delete your data, restrict or object to processing, receive your data in a portable format and withdraw consent at any time (this does not affect earlier processing). Write to info@labaksveikals.lv; we reply within one month. You may complain to the Latvian Data State Inspectorate (www.dvi.gov.lv).

6. Your shop and its customers

You are the controller of your shop's customer data; we process it on your behalf as a processor under the rental terms and the data processing agreement. Measurement and cookies in your shop are yours to decide.

7. Changes

We announce material changes on this page and tell customers by e-mail as well. Cookie policy